The Pure Stitch was founded with a vision to create clothing that is not only healthy for our kids but also beneficial for the planet.

Inspired by a passion for sustainability and a desire to make a positive impact, our journey began with the cherished memories of my mother's handcrafted clothes, which radiated love and care. Later, as a mother myself, I witnessed the same heartfelt connection when I was looking for good quality clothes for my daughter. My mother once again crafted several dresses for my daughter, re-igniting a profound appreciation for handmade garments.

Driven by this legacy of craftsmanship and a deep sense of responsibility towards our kids along with the environment they live in, I decided to channel my years of corporate experience into launching The PureStitch. Our brand specialises in using plant-based fabrics and natural dyes, ensuring that every piece is gentle on children's skin, minimally impacts the planet and supports circular economy.

Join us in embracing a greener future and raising conscious kids through eco-friendly fashion that honours tradition, celebrates style, comfort and fosters sustainability.